Share the Road 101
How to Create a Campaign in your Community
1) Create your Core Group: Think about who should be involved: stakeholders, community leaders, policy makers, etc鈥�
- Start with people you know
- Contact people in agencies and institutions with an interest in road safety
- Talk to influential people, or people with lots of contacts
2) Conduct a Resource Inventory: Determine the amount of resources available, both in-kind and financial.
- Think about how much time and financial commitment can be presently put towards the campaign?
- What can be maintained?
- What additional resource avenues exist in our community?
3) Recruit Members
- Identify potential partners
- Send a general call for members
- Advertise on your social media platforms and around your community
4) Plan and Hold a First Meeting
- Discuss current road safety concerns
- Discuss the structure of the group
- Discuss a procedure for forming an action plan: what can we do that鈥檚 within our capacity and resource boundary?
- Establish various levels of support, allowing members to commit to certain responsibilities
- Schedule at least the next meeting.
5) Follow-up
- Hold people accountable to commitments from the first meeting
- Continue to recruit new members and partners
- Finalize your community鈥檚 campaign action plan
6) Promote the Campaign
- Advertise on social media platforms
- Distribute , including: posters, buttons, magnetic bumper decals, and stickers聽
- Communicate with surrounding communities to form greater partnerships
- Network, Connect, Grow
For more information or help starting your own campaign, !